Senior Analyst, Product & Operations

Operations, made legible.

Analysis and systems for people who run the parts of the business that don't show up on a slide.

The problems worth finding aren't hidden. They're the ones everyone stopped mentioning.

A diagram of six connected parts of any system: people, process, business, product, outcome and decision, arranged in a ring and cross-linked to each other. People feed process, process drives business, business builds product, product creates outcomes, outcomes inform decisions, and decisions change the conditions people experience next, completing the cycle. The less obvious cross-connections, such as business to outcome and process to decision, matter just as much as the obvious ones. Each point below can be selected to show how it connects to the rest.

Six parts of any system. The lines that matter aren't always the obvious ones.

Start here

What are you trying to make work better?

Pick one. I'll show you how I'd start.

About

Nothing improves by accident.

Most systems don't fail loudly, they just quietly stop getting better. A process survives long after the reason for it is gone. A team keeps doing the workaround instead of fixing what needed the workaround in the first place.

I'm interested in the discipline underneath that: finding where a system stalled, working out what actually needs to change, and building whatever gets it growing again, a process, a decision, sometimes a product. Improvement isn't a phase. It's the job.

How I think

Six moves, roughly in this order.

  1. Something feels slower, costlier, or more frustrating than it should be, and I don't yet know why.

    For example: a support queue that's "just always been like this."

  2. I ask why the current process exists at all, and whether the reason it started is still true.

    For example: a step added for a rule that changed years ago, and nobody removed.

  3. I map who actually touches the process, what they really do, not what the manual says, and where the friction sits.

    For example: the workaround a team uses every day but never writes down.

  4. Problems that look separate often share one root cause. I look for the pattern before I look for the fix.

    For example: slow replies and repeat complaints, tracing back to the same missing handoff.

  5. A rough, testable version beats a polished guess. I'd rather be wrong quickly than right slowly.

    For example: a one-page workflow sketch before anyone builds a tool.

  6. Most first attempts are partly wrong. The job is finding out which part, then adjusting.

    For example: what a small pilot group actually did, compared to what was expected.

A short demonstration

Connect the thought.

Four things a business might notice separately. Pick at least two.

Select at least two to see the connection.

Case studies

Selected work.

These are still early. Say what caught your attention and I'll share what's actually there.

Frontline training & performance

Matriva

Most frontline workers get little real onboarding before they're in front of a customer. What looks like a bad interaction is often a training gap, and what looks like a training gap is a brand problem.

52% of underperforming service agents say they got the training they needed to do the job well, against 83% of high performers. Salesforce data, via Help Scout.

Ride-hailing driver readiness

DriveRight

Passengers expect a driver who already knows what they're doing. Most new drivers don't feel that ready yet, and the gap between the two can cost them the job.

68% of UK gig delivery and ride-hailing workers fear unfair feedback from customers. University of Cambridge, Work, Employment and Society, 2025.

Performance & accountability

Merava

Plans get approved. Fewer get followed. Almost none get verified.

80% of organisations do not excel at decision making. McKinsey Global Survey, Decision making in the age of urgency.

Private gratitude, gamified

Yippie

Journaling feels like homework, habit trackers feel like work, and social apps feel like performance. Most people quit before any of it becomes a habit that actually helps.

Across eight countries, including Nigeria, nearly one in two young adults report feeling lonely. Washington University in St. Louis, Social Psychiatry and Psychiatric Epidemiology, 2026.

Writing

Notes on operations, product, and building things properly.

Published when there's a real argument to make, not on a schedule.

Right now

Building
Products and systems shaped around how people actually work.
Diagnosing
The decisions, processes and incentives behind the visible problem.
Testing
Better ways forward through data, prototypes and real feedback.

Latest writing

Analysis 7 min read

A True Number Can Still Mislead You

The same twelve cancellations produce four different, correct percentages depending on who gets counted. Here's how eligibility, exposure, timing and weighting decide the answer.

Read article →

Share your pain

What's not working?

Doesn't need to be polished. A sentence is enough. Vague is fine too.

Contact

Get in touch.

Email is the fastest way to reach me. The conversations worth having are usually about a real operating problem, not an introduction.